Pembe flour heritage 1

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Pembe Home
Baking Flour
01

01 / 06

Pembe Home Baking Flour

The flour every Rwandan kitchen needs.

The workhorse of the kitchen. Mandazi, samosas, porridge—this flour handles it all without breaking a sweat. It’s the one bag you always make sure is in the pantry because, without it, the kitchen just feels a little bit... empty.

Pack Sizes

1kg2kg

Best For

Bread · Mandazi · Samosas · Biscuits · Porridge

Pembe Self Raising
Flour
02

02 / 06

Pembe Self Raising Flour

The rise is already in the bag.

Baking shouldn't be stressful. We've calibrated the leavening so you don't need to think about it. Pembe Self-Raising delivers that cloud-like, airy lift every single time — no measuring, no guessing, no flat results. It makes every morning feel worth waking up for.

Pack Sizes

500g1kg2kg

Best For

Scones · Sponge Cakes · Muffins · Pancakes · Buns

Pembe Atta Flour
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03 / 06

Pembe Atta Flour

The secret to the Sunday stretch.

Look, everyone says their flour makes the best chapati. But Pembe Atta? It’s different. It has that specific stretch, that elastic ‘soul’ that lets you roll it thin without it snapping back. It’s about the Sunday afternoon vibe, the smell of hot oil, and the layers that just peel away perfectly. You can’t fake that.

Pack Sizes

1kg2kg50kg

Best For

Chapati · Roti · Flatbreads · Paratha · Mandazi

Pembe All Purpose Wheat Flour
04

04 / 06

Pembe All Purpose Wheat Flour

Fortified. Versatile. Always reliable.

When the recipe doesn’t call for anything specific, it calls for this. Pembe All-Purpose Fortified Wheat Flour is the workhorse of any serious kitchen or large-scale operation — strong enough for bread, tender enough for pastry, and dependable enough to never let you down mid-batch.

Pack Sizes

25kg50kg

Best For

Bread · Pastries · Chapati · Pizza Dough · Biscuits

Pembe Bakers
Flour
05

05 / 06

Pembe Bakers Flour

Built for bakers who don’t cut corners.

Professional bakers know the difference. Pembe Bakers Flour is milled with exactly the right protein content to give your bread that structure, that crust, that crumb. Whether you’re running a bakery or baking for a crowd, this is the flour that earns its place in your production every single day.

Pack Sizes

25kg50kg

Best For

Bread · Baguettes · Rolls · Buns · Artisan Loaves

Pembe Biscuit
Flour
06

06 / 06

Pembe Biscuit Flour

The softer side of Pembe.

Low protein, fine texture, consistently smooth — Pembe Biscuit Flour is milled for the delicate side of baking. Shortbreads that snap cleanly, biscuits that crumble just right, pastry that’s never tough. If precision matters in your bakery, this is the flour that keeps things exactly where they should be.

Pack Sizes

25kg50kg

Best For

Biscuits · Shortbread · Cookies · Crackers · Pastry

Distribution Network

Pembe Is Now in Rwanda — Find Your Nearest Stockist

Pembe is everywhere. From the heart of Byumba to the quietest provincial trade centres, our wholesalers ensure that the taste of tradition is never more than a short walk away.

NORTHERN PROVINCE

DUSHIME CAMPANY LTD

MUSANZE

0795253080
SOUTHERN PROVINCE

INGANO BEST

HUYE-BUTARE

0781074669
EASTERN PROVINCE

TEBUKA

NYAGATARE

0788871809
NORTHERN PROVINCE

SINA GERD

RULINDO

0788302999
Crown Food Industry

Some things are sacred. Like the recipe for a perfect Sunday chapati. We're proud to be the flour behind those moments, generation after generation.

Contact

Byumba, Rwanda

+250 796 341 244

sales@crownfood.co.rw

© 2026 Pembe — Crown Food Industry Ltd, Rwanda. All rights reserved.